amika The Kure shampoo allows you to correct and help your hair as you cleanse with this reparative shampoo, formulated with keratin and wheat protein to mend and strengthen damaged hair.

amika The Kure shampoo uses hydrolyzed keratin derived from whole wheat is broken down to penetrate porous, damaged hair cuticles, it repairs and restores moisture, elasticity, luster and smoothness. Whilst avocado oil provides nourishment and smoothing from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals. This powerful, yet light shampoo is free of sulfates, parabens, phthalates, mineral oil, petrochemcials and artificial colors.It is cruelty-free and safe for color-treated, Brazilian-treated and keratin-treated hair.

How To Use:
Wet hair and massage from roots to ends.
Rinse thoroughly and follow with The Kure Repair Conditioner or The Kure Intense Repair Mask.